This Is Horse Racing

This Is Horse Racing is a leading voice in the Thoroughbred racing world—and the digital home of The Saratoga Special, a beloved print publication read by fans, trainers, and jockeys alike. When they approached us, their existing website was outdated and difficult to manage, slowing down a small team of respected sportswriters who needed to focus on telling stories, not wrangling with technology.

Anthill rebuilt the site on a modern WordPress platform, migrating a large archive of content from an aging Joomla system. The result is a clean, responsive design inspired by classic newspaper layouts, with tools that make it easier to publish stories quickly, organize content around live events, and manage advertising for the digital edition—all without interrupting the rhythm of their writing.

We’ve continued to support and evolve the platform since its launch in 2022, including the addition of the Special Readers Club—a flexible membership system that gives fans early access to publications, exclusive digital content like Sunday newsletters and members-only podcasts, and perks like giveaways, discounts, and VIP invites.

The Readers Club also marks an important shift, introducing a sustainable, subscription-based model that helps support independent journalism and deepens the connection between The Saratoga Special and its most loyal readers.