Barrel Horse News

Project Overview

Services Provided:

Design
Development
Ecommerce
Hosting
Strategy

Year Completed: 2025

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First published in 1996, Barrel Horse News is the official magazine of the National Barrel Horse Association. With monthly print issues and a loyal national readership, BHN needed a modern platform that supported both its editorial operations and revenue growth.

We rebuilt Barrel Horse News on a custom WordPress + WooCommerce framework, restructuring its content architecture, improving editorial workflows, and integrating e-commerce so readers can purchase individual print editions and access magazine archives online.

The new platform supports subscription growth, single-issue sales, digital content publishing, and strategic advertising placements — positioning BHN as both a media brand and an online storefront.

Barrel Horse News Website On Desktop Display